Who can advertise on TV?
Television has proven over many years that ANY business can benefit from using our medium to reach potential customers. Whether your enterprise is retail, service, manufacturing, business to business, or distribution based, FOX 4 KTBY can help you research, refine, reach, persuade, and GROW your circle of influence.

How much does it cost?
That's probably our most frequently asked question! Most business owners have a perception that television is "WAY too expensive" for their operation. That's simply not true. Generally, advertising on ANY medium is priced by the same factors. For the most part, ALL advertising is priced by: 1) demand 2) seasonality, and 3) audience composition.

Can I use TV to reach a VERY specific audience?
Absolutely! While many advertisers use the VAST power of television's REACH among the general public, there are just as many who have VERY specific target audiences that they need to reach to succeed. Some stations, and programs will do better at reaching your target audience than others, but 98% of the people in a given market watch TV everyday.

Can I buy news coverage?
Coverage -- No, and that's a good thing! The credibility of our News operation is paramount to our success, and to our relationship with the viewer. It's likely that no television station would compromise this relationship for the sake of its business mission.
Most TV stations sell sponsorships of segments in their news, that is; "This news/weather/sports is brought to you by...", but stories about your business are not for sale.

What's involved in producing a commercial?
Another question that we get a lot! There are as many approaches to producing commercials as there are commercials, so the sky is the limit! Production of a typical :30 commercial involves: planning, copywriting, shooting time, editing time, design and production of graphics, an announcer, and more. The cost of production varies greatly depending on your concept, and the technical manipulations necessary to produce it. Be sure to ask your Account Manager for more details.

I've never advertised before, how much should I budget for an initial advertising project?